For years and years I had this reoccurring day dream.
That one day I would truly own my very own Skateboard Company, and that I would run it out of my Garage.
That I would somehow remove myself from the parasitic world of brands, sponsors and promoters and the oppressive commercial culture that they cling to.
That I would find the hole in the fence, and leave the small gray ghetto of the industry, filled with the endless broadcasting of self congratulatory noise, and step out into a Wider Reality where there is no sweating scramble for profit and domination, and no need for distinction.
I dreamt that I would one day Create My Own Destiny, By Myself, For Myself, and that I would cut a path that was clear, away from the misdirection and evasions of corporate initiatives.
I dreamt of a Skateboard Company that had a Positive Purpose.
I dreamt of a Skateboard Company that Connected People.
I dreamt of a Skateboard Company that was a Sincere Dialogue.
I dreamt of a Skateboard Company that was Open Hearted.
I dreamt of a Small Flower pushing up through a crack in the concrete.
I dreamt of Street Plant.
Thank You and Much Love to the Street Plant Battalion for helping make this dream come true.
In January of 2015, we started this little Skateboard Company in our Garage. Born out of Love, Strength and Inspiration, Street Plant has been sown and cultivated with a Woman’s Touch, and it has made all the difference.
In my 31 years in Skateboarding, it was a rare occurrence where I shared a conference room or discussed the marketing or the business of Skateboarding with a Woman. I had to step outside of the industry, past the errors of tradition and shake the chains of commerce in order to find my way Home, into the Loving Arms of my Wife and Daughters, where I could finally Think, Feel and Attend Justly to my interests. It was here, that I once again found the Romance in My Nature, the Dignity to Go Forward and the Encouragement to Keep Dreaming. I truly have my Wife Ann and our Daughters Emily and Lucy to Thank for that.
Street Plant: A Skateboard Company Owned By 3 Women and a Street Scoundrel From New Jersey.